AUDIENCE DEMOGRAPHICS

AUDIENCE DEMOGRAPHICS

“Get closer than ever to your customers So close that you tell them what they need well Before they realize it themselves”

Demographic are used in advertise, marketing research politics and many other areas of business to target a specific segment of the populace. Traditionally, demographic provides information based on factors that can include but are not limited to:

• Age
• Sex or gender
• Generation
• Number of children
• Nationality
• Income
• Educational level
• Homeownership
• Place of residence
• Occupation
• Pet ownership
• Political affiliation
• Religions affiliation

So, the given things are the main factors which are used in Demography- the study of demographics can vary greatly depending on the kind of research being done.

Therefore, this list can grow very fast and it can be focused on the certain factors which can become broader.

Demographics can be used for a number of different purposes including in advertisement. The information and data can also be used for political, social, and cultural purposes.

How can we do a work by Demographics
It is used for good advertising so at the beginning of any good advertising campaign, there is a strategy meeting. At this meeting there will be a discussions on the product or service being advertised, the budget , the timing tone of voice , research findings and of course the target audience. This is the way where demography comes in.

• Some important keys
• Situational analyses of the occasion, physical setting and other factors are also critical to effective audience analyses.
• Demographic audience analysis or focuses on memberships of audience members.
• Another element of audience is psycho-graphic information which focused on audience attitudes, beliefs and values.

AUDIENCE ANALYSES
Audience analyses involve identifying the audience and adapting a speech to their interests, level of understanding attitude and beliefs. Taking an audience is the centered approach which is very important because a speaker’s effectiveness will be improved if the presentation is created and delivered in an appropriate manner.

Here I give you some important tips for analyzing an audience

AUDIENCE EXPECTATIONS
When people become audience members in a speech situation, they bring with them a expectations about the occasion, topic and speaker. When we forcing the audience expectations that can have a negative impact on the effectiveness of the speech.

KNOWLEDGE OF TOPIC
Audience knowledge of a topic can vary widely on any given occasion therefore communications should find out what their audience already knows about the topic. Never overestimate the audience’s knowledge of a topic.

ATTITUDE TOWARDS TOPIC
Knowing audience members attitude about a topic will help a speaker determine the best way to reach their goals.

AUDIENCE SIZE
Many elements of speech making are change in according with audience size. In general the larger the audience the more formal the presentation should be. Setting down and using common language when speaking to a group of 10 people is often quite appropriate

SETTING
The setting of a presentation can influence the ability to give a speech and the audience ability and desire to listen some of these factors are: the set of the room, time of day, temperature external and internal noises, types of space etc.

Take into account is only the way that the setting will affect audience attention and participation. People are usually tired after a meal and late in the day. So if give them a scheduled to speak with at 1:00 pm., a speaker may have to make the speech more entertaining through animation or humor, they exhibit with more enthusiasm or especially the audience involves in order to keeping their attention.

“Marketing is enthusiasm transferred to the customer”

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