Recently, Facebook launches Advance Matching feature in their conversion code know as (Facebook Pixel). The Advance Matching help you send your customer data via pixel code to match the users using other website and help you to target well with ads you are running.
It has two major effect which ultimately allows you to match more users to your retargeting audiences used in while you run Dynamic Ads. The retargeting increase the reach upto 25% and overall the advertising performance increases.
The most important this thing the customer data which is send to facebook for matching is properly encrypted which cannot be tempered in any case so, you are again safe to use such extension that can increase your ads performance.
Note: The pixel advanced matching process is not designed to collect any sensitive information, such as passwords or financial, health or government data. We only use hashed customer data that an advertiser sends via the pixel to match more pixel events for that advertiser’s pixel in accordance with our Data Policy, Cookies Policy, and your agreement with us. Incredible Features Included:
- Improve Advertising Performance: The advance matching feature of facebook pixel allow you to send hashed email, name, gender, city, state, zip and dob (date of birth). After getting all these data you can really improve your advertisement performances and target the audience very well.
- Secure Transmit of Customer Data: Customer data is fully secure and transmitted from one server to another that is from your server to facebook is encrypted and cannot be tempered. Facebook uses these hashes data to match with people actions with your website and facebook.
To install the Facebook Pixel - Advance Matching Extension with you opencart store you need to follow the below given steps:
- Download/Purchase the extension from our store.
- Extract the Zip file and upload to VQMOD Folder using FTP OR In new version if you have OCMOD based installation you can install from Opencart Admin Section as well if still finding difficulty in doing then please Email us at firstname.lastname@example.org we will send you link to validate your domain after which we will generate the license key for your store.
- Once your domain is validated you have to share other details like FTP & Admin Credentials.
- Developer will start the integration and the full process will take 2 to 3 working days.
- Once installation is completed you can use facebook pixel helper ( Chrome Extension to check the same on your end )
- Support/Migration/Upgrade is life time free any time you face any issue you can send us email at email@example.com
- By Default the facebook pixel code will be recorded from home page, product page, cart page, checkout and success page. You can also define your custom path in admin to make the pixel code working for that page.
- UI will be default again change in the same will be charged extra depending on the complexity.
- We continuous work on the features updates in Facebook Pixel - Advance Matching extension for which we will keep you updated.
Facebook for Business: You can use to get more information about facebook here.
Demo Link: You can use this link to check the demo working of Facebook Pixel Code Extension
Version v1.0 - 12th Fab, 2017
- NEW: Advance Matching Enabled
- FIX: Fixed Admin UI bugs
- FIX: Fixed addtocart Event